Miraluz Studio
A creative studio with a premium brand and an ad-hoc, DM-based booking process. Runday built the system to match the brand — and handed it over.
Miraluz Studio is a photo and film studio rental in Quezon City, Metro Manila, run by Alec Ilustre. It rents studio time by the hour to photographers, content creators, and production teams. The brand — a monochrome eye-with-lightbulb mark and editorial typography — positions it as a deliberate creative space, not a commodity rental.
A premium brand on an ad-hoc process.
No booking system
Inquiries arrived through Instagram DMs. No central record of who booked, which slots were taken, or whether payment had landed. Every step needed the owner.
No confirmation
Once a client paid, nothing confirmed it automatically. Receipts were collected ad hoc — an experience that didn't match the quality of the space.
No web presence
No website meant no public rates, no credibility anchor for cold prospects, and no discoverable place to book. Invisible to anyone not already following on Instagram.
How we approached it.
Mapped the full booking lifecycle — inquiry → schedule → payment → confirmation → session — and found every manual touchpoint eating the owner's time.
Designed a lean ops stack on tools the client already had: a static site as the front door, Google Sheets as the ledger, Apps Script for logic, Drive for receipts. Zero new subscriptions.
Shipped everything: website live on Vercel, booking system wired end to end, confirmation email firing on approval, first Instagram content produced.
Established a repeatable editorial style for ongoing Instagram content — a carousel system for consistent presence, not one-off posts.
A system the owner controls.
Booking + auto-confirmation
A 3-step web booking form feeds a structured Google Sheets ledger. Live availability blocks taken slots — no double-bookings. On approval, a branded HTML confirmation email fires automatically. The owner's only action: changing one cell.
Receipt collection
After booking, clients are routed to a payment page (BDO transfer + QR) and upload their receipt. The file lands in a dedicated Drive folder and the ledger updates to “Receipt Received” on its own.
Editorial website
A five-page site — home, the spaces, rates, booking, payment — live on Vercel and auto-deploying on every push. Copy rewritten to a confident, editorial tone, with a real-photo studio gallery.
Brand application + first carousel
The monochrome eye-with-lightbulb identity applied consistently across site, email, and social — plus the first Instagram carousel, establishing the content style for everything that follows.
Before and after.
- Bookings happened in DMs
- No central record
- No automatic confirmation
- No website or public rates
- Owner needed at every step
- Anyone can find the studio, see rates, and book
- Every booking logged automatically
- Slots blocked in real time — no double-bookings
- Branded confirmation fires on approval
- Receipts collected and stored without intervention
Hard numbers — booking volume and admin-time saved — are still accumulating, and a client testimonial is pending. This was a pro-bono engagement; the proof here is the system itself, not retrofitted metrics.
We build the back-end to match the front-end.
A beautiful Instagram grid and a manual DM booking process are a contradiction — one says “premium,” the other says “ad hoc.” Runday resolved it. That's what rundayOS does: it connects the promise of a brand to the experience of actually booking through it — on tools the business already owns, with nothing held hostage.